Is Lowe's the modern Big Brother

After the Patriot Act, there were reams of people concerned that the government would be tracking all of our actions, keeping extensive files on every person in the country. This massive amount of information on each person would be a huge invasion of privacy. Yet now we have these...

Lowe's will remember your air filter....

 Lowe's can track what paint you used....

At what point does convenience out weigh invasion? When do you consider information sacred and when is it simply data?  Questions I never expected Lowe's to make me consider.